About this campaign

The May–July 2026 social media campaign for CES Medical aims to increase patient trust, grow awareness of the services CES offers, and attract qualified leads — through consistent, high-quality content across Instagram, Facebook, LinkedIn, YouTube, and X.

The seven content pillars

Educational

Valuable insights and how-to guides on eye health and the conditions CES treats. Builds authority and answers the questions patients actually ask.

Business / Service

Service explainers, lens packages, insurance pathways, and direct calls to action — the engine of conversion across the campaign.

Premises

Clinics, theatres, and what they look like from the inside. Trust and transparency through showing rather than telling.

Team & Patients

Real patients, in their own words. Team members, day-in-the-life moments, the human side of consultant-led care.

Leadership

Founder messages and consultant insights. The voice of CES on industry direction, values, and how decisions get made.

Events

Conference appearances, community events, open days, and post-event recaps. Extending reach beyond the feed.

Technology

New procedures, equipment, and capabilities. Positioning CES as forward-looking without losing the local feel.

Two-stage approval

Clinical review

Mandatory for all content related to treatments, conditions, outcomes, or patient testimonials. Ensures accuracy and compliance with clinical standards before anything reaches the brand reviewer.

Brand & legal review

Mandatory for all content. Ensures brand consistency, legal compliance (GDPR, ASA), and adherence to patient consent protocols.

Compliance checklist

  • Patient consent — written, specific consent on file for all featured patients
  • GDPR — all patient and staff details anonymised or consented for public use
  • Clinical accuracy — qualified clinician sign-off on all medical claims
  • ASA guidelines — all claims about outcomes or waiting times provable and not misleading